Electronic Arts
Delivered a GKE/Kubernetes workshop for Electronic Arts that overcame the gaming industry's skepticism around managed services — finding the right balance of strategic overview and technical depth within a compressed timeframe.
Challenge
Gaming engineers have traditional skepticism about managed cloud services — concerns about control, performance, and latency. EA’s team needed to understand whether managed Kubernetes could actually meet gaming workload requirements, but the workshop time was limited and the technical bar was high.
Approach
Designed a session that balanced strategic context with the technical depth gaming engineers actually need. Addressed the managed services concerns directly rather than sidestepping them — showing where managed Kubernetes enhances performance rather than constraining it, and where the performance tradeoffs exist and how to manage them.
Results
Positive reception and strong feedback on both the content quality and the balance between overview and depth. The session contributed to EA’s consideration of GKE for their gaming workloads.
“You found the perfect balance of high-level overview and depth, given the limited time we had. I felt EA really appreciated it and it will help us with future business there. You also did a great job expressing the GKE benefits which may help overcome some of their reservations regarding managed offerings.” — Google Account Team